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"It shows professionalism to my customers and business associates."
Peggy Robart, CSE, Nationwide Insurance.

"I just don't want to be one of the pack, I want to show I'm a professional."
Harlan Proehl, CSE, Hewlett Packard

CME®

CME® - CERTIFIED MARKETING EXECUTIVE®

1. Introduction

The Certified Marketing Executive program is ideal for professionals who are employed as a marketing manager, regional marketing manager, marketing director, Vice President of Marketing, Chief Marketing Officer or any individual or company owner responsible for marketing management and who has direct reports. Marketing Educators and Marketing Consultants who specialize in marketing management may also apply. The Certified Marketing Executive Certification program will award the coveted "CME" designation which the certified professional can place on their business cards and stationery. This designation is a great door-opener and conversation starter with clients and prospects. Effective use of the designation on stationary, email signatures and websites is a great way to let your employer, customers, prospects and peers know that you are a true professional and that your business activities are guided by a signed sales & marketing code of ethics.

SMEI's CME® certification program is designed to ensure that those completing that program have successfully demonstrated knowledge and understanding of the core competencies outline in order to become a professional certified marketer. Recognized authorities in sales and marketing were involved in prescribing these competencies, with assistance from Syracuse University, which were in turn approved and adopted by the Certified Marketing & Sales Professionals Trustees.

This course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning.

 2. Course Outcomes

  • Understand the fundamentals of implementing the marketing function in organizations
  • Evaluate the social, legal, political and ethical concerns in marketing
  • Understand the function of marketing in a competitive, dynamic global business
  • Develop effective strategic and marketing analysis skills
  • Enhace computer-based skills including on-line activities, written and oral communication, and information analysis
  • Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager

3. Course Content   

Module  1  Understanding Marketing Management

Module  2  Capturing Marketing Insights

Module  3  Connecting with Customers

Module  4  Building Strong Brands

Module  5  Shaping the Market Offerings

Module  6  Delivering Value

Module  7  Communicating Value

Module  8  Creating Successful Long-Term Growth

  You can refer to a number of SMEI Vietnam Video

  

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LEARNER MAY REFERENCE ANOTHER INTERNATIONAL CERTIFICATES BY SMEI VIETNAM PROVIDED

 

LEARNER MAY CLICK "REGISTER NOW" IN BELOW TO PARTICIPATE IN ONLINE COURSES

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STARTING DATE & TUITION (01/09/2016)

OPTION

OPENING

TUITION

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1 year online

Weekly

24.900.000 VNĐ

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CONTACT

Address:

3rd Floor, HT Building, 449 Tran Hung Dao Street,
Cau Kho Ward,
District 1, HCMC

Tel:

(+84) 28 3836 1538
(+84) 28 3836 0183
(+84) 28 3836 0127

Fax:

(+84) 28 3836 0760

Hotline:

093.888.5103

Email:

smeivietnam@smei-vn.org

Website:

smei-vn.org

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