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A CMO’s Guide to Conversion Metrics with Google Adwords

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

You can target top and bottom funnel.

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Why Storytelling Marketing is more Important Than Ever

WHY STORYTELLING MARKETING IS MORE IMPORTANT THAN EVER Have you ever tried to present your business through a meaningful storytelling marketing campaign? If you haven’t yet, now is the right time to do it. Consumers of today are overwhelmed by all the information coming their way. What do you think grabs their attention

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The porwer of free: 3 shipping mistakes that can destroy sales

Sales departments should understand the power of free shipping when marketing their products online, writes Liesha Petrovich. Other keys to using shipping to sell products include emphasizing options in marketing efforts and being honest when communicating with customers about shipping timelines.

Shipping isn’t sexy. 

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