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Executive Sales Leader Briefing: Why Do Salespeople Resist Change?

We would think salespeople would be open to change, but I’m finding that not to be the case far too often.

Over the last couple of months, I’ve been exposed up close to several sales organizations dealing with significant change and I continue to be amazed.

Salespeople — and I’m using the term broadly — can be quick to say how 

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10 top Social Selling best practices from 10 experts.

 

  • 74% of B2B Buyer conduct more than half of their research online (source: Accenture)
  • 72% of salespeople using social media outperform their peers (source: Forbes)
  • 65% of buyer feel that the vendor’s content had an impact on their final purchase decision (source: Macalister Bali and Co.)

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Unlocking The Potential Of The Participation Age

Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be spoken to, but rather spoken with. We have entered “The Participation Age.”

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