An 8-step process to implement a change management strategy in the context of strategic alignment.
“Leading Change” by John Kotter is a very popular and well known book dealing with change management inside of large corporations. Kotter studied more than 100 companies that attempted to drastically transform themselves. And in the book, John outlines the eight largest errors commonly made.
We all know how hard it is to get started on a project when there’s no guarantee of success and every possibility of failure. That’s how prospecting can sometimes feel, especially if you’re using outdated sales tactics that drive buyers crazy.
Yes, it is your job, but are you willing to admit that you might not know how to do it?
Too many sales managers think their role when it comes to prospecting is to merely measure the results, berate the underperformers and push those doing it to do it even more.