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Content marketing caused a sea of change in how businesses find and engage prospects. The big waves of content inevitably reached the shores of sales—sometimes receiving a mixed reception.
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We meet new people all the time: at conferences, networking events, on plane journeys, at gatherings and at parties. Some of those people we'll never see again and some of them will become friends, partners or colleagues for years and even a lifetime.
3 Common Mistakes in Mobile Marketing
More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of consumers still rely on their desktop computers to perform the same functions, according to data reported by media expert Mary Meeker and Smart Insights.
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