News & Events
A CMO’s Guide to Conversion Metrics with Google Adwords
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.
You can target top and bottom funnel.
Why Storytelling Marketing is more Important Than Ever
WHY STORYTELLING MARKETING IS MORE IMPORTANT THAN EVER Have you ever tried to present your business through a meaningful storytelling marketing campaign? If you haven’t yet, now is the right time to do it. Consumers of today are overwhelmed by all the information coming their way. What do you think grabs their attention
The porwer of free: 3 shipping mistakes that can destroy sales
Sales departments should understand the power of free shipping when marketing their products online, writes Liesha Petrovich. Other keys to using shipping to sell products include emphasizing options in marketing efforts and being honest when communicating with customers about shipping timelines.
Shipping isn’t sexy.
How to Adapt in a Competitive Market Staying Competitive
Staying competitive in today’s business world poses a constant demand on a leader’s skill and will to adapt to change. To adapt is to be the right “thing” at the right time, where that “thing” may be a product or service, price, convenience, conversation, a physical presence, verbal tone or non-verbal communique that emits the solution you want to convey.
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- Executive Sales Leader Briefing: Why Do Salespeople Resist Change?
- Unlocking The Potential Of The Participation Age
- 9 Inspirational TED Talks to Watch After You Just Lost a Sales Deal
- No More “Spray and Pray”: A Step-by-Step Guide to Effective Targeted Sales Prospecting
- 6 Surprising Reasons This "Impatient And Difficult" Buyer Thinks Your Sales Approach Sucks
- Salespeople, Here's What Happens When You Lie in Your Prospecting Emails
- The 6 Types of Presentation Styles: Which Category Do You Fall Into?
- [Sales Process Checklist] 21 Signs Your Buyer Is a Poor Fit
- [Infographic] 50 Easy Ways to Become More Productive Right Now
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