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Are Your Sales Teams Order Takers or Collaborators?

The time has long passed since a sales team could assume that a great presentation about their product or service would get them the orders they were after. With all the information now available through digital channels, your potential customers are probably already well versed in what you’re selling.

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Leaders: 20 Great Questions To Ask Your Team This Week

Early in my career, like most new managers, I thought I needed to have all the answers for my team. It was an old school way of leading and mobilizing the troops. Finally, I had a leader who showed me another way (thank goodness!) and the power of leading through questions.

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A CMO’s Guide to Conversion Metrics with Google Adwords

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

You can target top and bottom funnel.

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5 Ways to Speed Up Your Selling Process - Too many times

Too many times we get bogged down with the customer.

Sure, the reasons can be many, but it doesn’t matter. Anytime things bog down, it eats into your time and your earnings.

Below are 5 things we can do right now to accelerate the process:

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