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News & Events

Groupthink: 7 Tips To Prevent Disastrous Decisions

When you’re the new boss, it feels great to have employees agree with your decisions. But, agreement isn’t always a good thing, as one of my clients found out.

“John” was new in his director-level role and needed to quickly assess several situations and make some decisions.

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The Moment I Knew Sales+Marketing = Genius!

One of the things that I thought a lot about last year was when did I take a stand to say that “Sales and Marketing not only should work together better but they must for the survival of the business.” After much thought, the catalyst event came to mind. This event was so pivotal for me because I not only experienced a change in myself but I witnessed a change in my colleagues as well. So what happened?

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Content Wins! 3 Types of Content Marketing to Take Your Business to the Next Level

As female entrepreneurs, most of us are looking for ways to market our business online with heart rather than sleaze or push. Well, there is one way of online marketing that does just that! This way of marketing will never go away, it will rule the market; time and time again! This way of marketing will get your business out there by providing value from the heart instead of sleazy sales tactics!

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The 7 biggest problems online marketers will face in the next 5 years

Technology has made it an exciting time to be in marketing. But for all the advancements we've seen, we're still going to face some major hurdles as we move into the next era of marcom.

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