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4 Email-marketing Tips to Drive (More) Sales

There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to increase the results of your emails, to move the needle on traffic and, ultimately, sales.

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4 Tips for Building the Perfect Content Marketing Team

Given that the goal of content marketing is to make genuine connections with people, finding the right people to lead your content marketing efforts is critical for your success.

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What Marketers Need to Know About Facebook Messenger

Will It Be Pull or Push and Other Questions Brands Need to Understand

Last week, Facebook opened up Messenger usernames for all businesses, encouraging them to promote their Messenger presence in the same way that Facebook once encouraged brands to promote their Facebook pages.

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Six useful ways to refresh your content marketing strategy

As things change at a fast pace, so does the need to evaluate every element of a content marketing strategy, in order to maintain the strongest features and improve (or abandon) the weakest ones.

This process may seem daunting, but still, it should not be avoided as it may simplified into the analysis and the evaluation of the following parts:

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