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News & Events

How Product Strategy Paves the Way for Sales and Marketing

Your sales and marketing teams cannot accomplish their objectives without a sound product strategy. We recently spoke with Todd Wells, the SVP of product development at Frontier Communications. Todd is responsible for the company’s product strategy.

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Marketing Strategy: Where Does Marketing Operations Fit?

We recently spoke with Scott Brinker, the author of chiefmartec.com. Scott examines the intersection of marketing, technology and management. We talked to Scott about his marketing strategy, and specifically about marketing operations and systems.

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An Insider’s View of Sales Operations

The role of sales operations can often become corrupted. Many times the role is not defined and clear expectations are not set. SBI recently spoke with Dave Howard about this pressing issue. Dave is the senior vice president of sales operations at FIS, a global leader in banking and payment solutions.He is qualified to help other sales ops leaders as he has over 15 years’ experience in the field. And it’s a topic he’s very passionate about.

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Train Your Sales Team to Use Marketing Content Effectively

Content marketing caused a sea of change in how businesses find and engage prospects. The big waves of content inevitably reached the shores of sales—sometimes receiving a mixed reception.

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