• Hotline: 093 888 5103
  • Mail Us! This email address is being protected from spambots. You need JavaScript enabled to view it.
English (UK)Vietnamese (VN)

Tin tức và Sự kiện

Is Nurturing Leads a Productive Strategy for Creating Customers?

We’ve all heard the concept “nurturing leads.”  If you haven’t, it’s the strategy where you take a lead and you put them into some sort of a cadence where they receive touches from you on a regular basis.  The idea is if you touch them enough they will eventually become a customer.

Remember that kid in your 2nd grade class who couldn’t keep from touching everyone?  Sure you do, because you spent recess each day making sure he wasn’t anywhere near you.

Email vs. the Telephone: Which is Better for Prospecting?

The argument I hear is nobody answers the phone, and in the time it takes to make a few calls that don’t go anywhere, I can send an email to hundreds of people. If it was just a game of the number of people you could contact, then yes, email would win.  I see that as being a bogus question, though.

The question should not be the number of people you can contact. The question we need to be asking is, “What are the number of people I can close?”

Leads that don’t go anywhere are nothing but a huge distraction and a huge de-motivator long term.  Conversely, having fewer leads but being able to close a higher percent of them is a huge motivator.

THE “WHY” OF WHAT YOU DO EACH DAY

I’ve written before about the need to know why you sell.  In my own life, my sales performance changed dramatically when I realized why I was in sales, and that was to help others see and achieve what they didn’t think was possible.

Take a moment and let the last sentence sink in, and ask yourself why you sell.  Bigger yet is to ask yourself why you do what you do each day.  When I’m working with top performing salespeople, I see people who are also clear on the why about everything they do.  These people are deliberate in how they approach each day and what their goals are.

Is Being Passionate About Sales a Valuable Trait?

During the last couple of weeks, I’ve had some spirited discussions — both pro and con — about the role passion plays in the sales profession.

I’ve had people say in today’s business climate, there is no room for passion, and I’ve had others say because of the business climate, you have to be passionate. Which is it?  To quote Shakespeare, the question before us is, “To be or not to be?”  OK, I got carried away. Back to the issue of passion.

WANT TO SELL MORE ONLINE? FOLLOW THESE 5 STEPS THAT LEAD TO SALES

There's no secret formula to online sales, but there are some principles everyone should consider.

The customer acquisition process, also known as a sales funnel or pipeline, has been a marketing staple for years and always seems to be a trending topic. Before the Internet, an example of a customer acquisition process would have been a local newspaper ad that included a phone number and then a salesman followed up with anyone who called the number. Today, that may work, but other things work a lot better.

Can I Fire a Customer?

Yes, you can fire a customer and you need to fire more than just one!

The end of the year is a perfect time to be honest with yourself and your business.  How much time do you spend on customers that are doing nothing but taking time away from you that would be better spent on other activities?

9 LESSONS IN CONTENT MARKETING

Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one of many lessons delivered at Content Marketing World in Cleveland where more than 3,500 content marketers and producers -- donning various shades of orange -- gathered to learn from the industry's best. Here are nine takeaways from the event, including how to develop content that cuts through the noise, tips for building buyer personas and why you need to take a marathon-like approach to content marketing.

Offline and marketing events have always been a way for B2B companies

Offline and marketing events have always been a way for B2B companies to effectively reach and communicate with clients and prospects.

A report released by eMarketer on B2B Event Marketing 2017 found that "even with the rise of more measurable digital marketing tactics, trade and marketing events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership," said analyst Jillian Ryan and author of the new report.

5 BƯỚC ĐỂ PHÁT TRIỂN CHIẾN LƯỢC MARKETING KILLER

Các chủ doanh nghiệp lâu nay trong cách làm việc thường phụ thuộc vào khả năng trực giác của họ hay những gì chúng ta gọi là "đi theo lối mòn quen thuộc mà trước kia họ đã từng làm", đôi khi là bằng cảm tính để đưa ra những quyết định kinh doanh quan trọng.  Với cách làm quen thuôc đó, đôi khi họ vẫn có thể chứng minh được những lợi ích trong cách mà họ làm, điều này không bao giờ gây tổn hại đến những quyết định được thực hiện nhanh chóng mà được hỗ trợ bởi dữ liệu và thống kê. Chính từ thực tế trên, chúng tôi đã nghiên cứu sâu về cách làm thế nào để khái niệm hoá một kế hoạch Marketing, có thể là nghiên cứu mỗi thứ 1 ít về Marketing trực giác và lập kế hoạch Marketing. Những nghiên cứu trên sẽ giúp những chủ doanh nghiệp đó xác định được mục tiêu kinh doanh của họ, từ đó họ có thể vạch ra một hướng đi để đạt được những mục tiêu đó.

THƯ GIÃN ĐI NÀO! HIỆU SUẤT LÀM VIỆC CỦA BẠN SẼ NÂNG CAO HƠN ĐẤY!

Hãy suy nghĩ một chút về một ngày làm việc điển hình của bạn. Bạn có thức dậy một cách mệt mỏi không? Bạn có kiểm tra e-mail của bạn trước khi rời khỏi giường không? Bạn có bỏ qua bữa ăn sáng hay quơ vội một cái gì đó chạy đi mà chả có tí dinh dưỡng để vội đi làm nào không? Bạn có hiếm khi rời khỏi bàn làm việc để đi ăn trưa không? Hay là việc chạy từ cuộc họp đến cuộc họp khác mà không có khoảng thời gian trống nào? Có khi nào bạn  gần như không thể theo kịp số lượng e-mail mà bạn nhận được? Hay là cả việc tan giờ làm muộn hơn bạn muốn, và vẫn cảm thấy bắt buộc phải kiểm tra e-mail vào buổi tối? 

3 WAYS YOUR INSTAGRAM FEED CAN BUILD CUSTOMER LOYALTY AND SALES

Instagram is all the buzz these days in the marketing community; however, it seems like a lot of marketers and business owners are still unclear on how to fully leverage this platform. One possible reason why Instagram marketing is still so mysterious is that it seems deceptively primitive — slap any image onto the platform, write a short caption, and you’re done. However, this is true on the surface only.

We read these stories of influencers and business owners making money directly off of Instagram, but the confusion persists. So, how do you achieve customer loyalty and increase sales without leaving this fun platform?

5 steps to developing a killer marketing strategy

Business owners often depend on intuition or what we call “go by your gut” feeling to make important business decisions and while they may prove to be beneficial sometimes, it never hurts to give in to impulsive decisions backed by data and statistics. We delve into how conceptualising a marketing plan can have a little bit of both – intuition and planning, to help one define their business goals and navigate a path to achieve them.

LIÊN HỆ

Địa chỉ:

Tầng 3, tòa nhà H-T, 449 Trần Hưng Đạo,
P. Cầu Kho, Q.1, TP.HCM

Điện thoại:

(+84) 28 3836 1538
(+84) 28 3836 0183
(+84) 28 3836 0127

Fax:

(+84) 28 3836 0760

Hotline:

093.888.5103

Email:

smeivietnam@smei-vn.org

Website:

smei-vn.org

Copyright © 2015 SMEI Vietnam. All rights reserved.