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THƯ GIÃN ĐI NÀO! HIỆU SUẤT LÀM VIỆC CỦA BẠN SẼ NÂNG CAO HƠN ĐẤY!

Hãy suy nghĩ một chút về một ngày làm việc điển hình của bạn. Bạn có thức dậy một cách mệt mỏi không? Bạn có kiểm tra e-mail của bạn trước khi rời khỏi giường không? Bạn có bỏ qua bữa ăn sáng hay quơ vội một cái gì đó chạy đi mà chả có tí dinh dưỡng để vội đi làm nào không? Bạn có hiếm khi rời khỏi bàn làm việc để đi ăn trưa không? Hay là việc chạy từ cuộc họp đến cuộc họp khác mà không có khoảng thời gian trống nào? Có khi nào bạn  gần như không thể theo kịp số lượng e-mail mà bạn nhận được? Hay là cả việc tan giờ làm muộn hơn bạn muốn, và vẫn cảm thấy bắt buộc phải kiểm tra e-mail vào buổi tối? 

3 WAYS YOUR INSTAGRAM FEED CAN BUILD CUSTOMER LOYALTY AND SALES

Instagram is all the buzz these days in the marketing community; however, it seems like a lot of marketers and business owners are still unclear on how to fully leverage this platform. One possible reason why Instagram marketing is still so mysterious is that it seems deceptively primitive — slap any image onto the platform, write a short caption, and you’re done. However, this is true on the surface only.

We read these stories of influencers and business owners making money directly off of Instagram, but the confusion persists. So, how do you achieve customer loyalty and increase sales without leaving this fun platform?

5 steps to developing a killer marketing strategy

Business owners often depend on intuition or what we call “go by your gut” feeling to make important business decisions and while they may prove to be beneficial sometimes, it never hurts to give in to impulsive decisions backed by data and statistics. We delve into how conceptualising a marketing plan can have a little bit of both – intuition and planning, to help one define their business goals and navigate a path to achieve them.

Great Storytelling Connects Employees to Their Work

I once spent a few delicious days studying Union Square Hospitality Group (USHG), a collection of high-end, casual eateries started by the famed New York restauranteur, Danny Meyer. He had recently claimed the key to his success was creating a “culture of hospitality.” I set out to discover how

One day, at his Shake Shack (now a juggernaut global chain) in Madison Square Park, an employee I’ll call Bert was dragging a bit. Bert was relatively new and hadn’t really bought into the whole hospitality thing. He was sneaking peeks at his cell phone while pretending to be busy around the outdoor dining area when his supervisor spotted him and torpedoed toward him.

DO YOU VIEW YOUR CUSTOMER AS A NAME OR A NUMBER?

CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop. It’s a problem that constantly rears its head every time we seek to define a new age group or social movement that we don’t quite understand.

by Sophia Durrani . Managing Partner, Strategy . UM London August 10, 2017

NGHỀ MARKETING - NHỮNG XU THẾ TOÀN CẦU VÀ MONG ĐỢI CỦA NHÀ TUYỂN DỤNG VIỆT NAM

Sáng ngày 22/9/2017, khoa Quản trị kinh doanh - trường ĐH Tôn Đức Thắng TPHCM tổ chức buổi giao lưu chào đón tân sinh viên ngành Marketing, với chủ đề "Nghề Marketing - Những xu thế toàn cầu và mong đợi của nhà tuyển dụng Việt Nam." Đặc biệt, chương trình có sự tham gia của ông Willis Turner, là chủ tịch Hiệp hội Giám đốc Sales và Marketing quốc tế SMEI. Với sứ mệnh đào tạo nguồn nhân lực có chất lượng cao cho Thành phố Hồ Chí Minh và cả nước bằng định hướng phát triển thành một đại học nghiên cứu ứng dụng, các chương trình đào tạo của ĐH Tôn Đức Thắng liên tục được cập nhật và phát triển để trang bị cho sinh viên những năng lực và kỹ năng nghề nghiệp phù hợp với nhu cầu của thị trường lao động. Cụ thể, tại khoa Quản trị Kinh doanh, từ tháng 5/2016, với ghi nhớ hợp tác được ký kết với tổ chức SMEI, sinh viên ngành Marketing của khoa có cơ hội theo học và dự thi chứng chỉ nghề chuyên nghiệp quốc tế SCPM - "Marketer chuyên nghiệp" được chứng nhận bởi Hiệp hội Giám đốc Sales & Marketing quốc tế.

Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.

The following excerpt is from Dan S. Kennedy and Dustin Mathews’ book No BS Guide to Powerful Presentation

You can often make a pretty good meal, or two or three, out of leftovers. Have you ever turned leftovers from several prior days’ meals into a soup or stew? Or turned Thanksgiving feast leftovers into a night of sandwiches and another night of open-faced turkey sandwiches with gravy?

RELAX! YOU’LL BE MORE PRODUCTIVE

Think for a moment about your typical workday. Do you wake up tired? Check your e-mail before you get out of bed? Skip breakfast or grab something on the run that’s not particularly nutritious? Rarely get away from your desk for lunch? Run from meeting to meeting with no time in between? Find it nearly impossible to keep up with the volume of e-mail you receive? Leave work later than you’d like, and still feel compelled to check e-mail in the evenings?

10 Great Tips For Creating Compelling B2B Marketing Content

Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.

1. Get more people involved

Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That's why you need to get others involved. This doesn't mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.

24 HOT TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS

Want to try some new social media marketing tools?

Wondering which apps can enhance your social media audio, video, and images?

In this article, you’ll discover 24 useful social media tools.

Mackay: Successful sales rely on 'yes or yes' propositions

Whether you run your own business or work for a company in a sales-related role, you are always looking for sales techniques that work. I have developed and learned many over the years from readers providing great advice.

One person advised me to ask “yes or yes” questions. He worked for Hyatt Hotels and asked himself, “What else can I do for Hyatt?” Then it hit him: “Increase the average check price.”

He said: “Restaurants are always looking to grow the average amount of money their diners spend. Usually, they do this by pushing wine and other alcoholic beverages and dessert. But those weren’t options for a place that served so much breakfast. I was going to have to be more creative.

HOW CONTENT INFLUENCES THE PURCHASING PROCESS

According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their audience and drive sales.

SmartBrief and the Content Marketing Institute conducted a survey in May 2017 of senior executive business leaders across the SmartBrief network to understand the influence of content on the purchasing process, and the qualities and sources of information that buyers rely on.

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