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“Spray and Pray”: A Step-by-Step Guide to Effective Targeted Sales Prospecting

Some salespeople view prospecting as a numbers game. They reason that the more emails they send and calls they make, the more conversations they will have, and the more customers they will eventually sign. So instead of spending time customizing and personalizing their outreach for each individual prospect, they mass blast generic emails, and follow the exact same script on every single call.

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Seven Essential Mobile Apps for Marketers

By Kerry Gorgone, {grow} Contributing Columnist

Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update.

These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them neatly grouped into categories, so I have just a few screens of icons.

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Mastering the “Four Ps” of Office Communication

Don’t just wait for the next company meeting to keep your team informed.

We have never been so connected. With modern technology, countries all over the world are, quite literally, at our fingertips. Why, then, does it seem so hard to spread the word about something as simple as, say, the company picnic on Saturday, the new HR policy changes or that big new client the sales team has been courting for months?

Good office communication flow boils down to what I call, the “four Ps” — portions, packaging, placement and point-in-time. In other words, you’ve got to pass the message at the right time, in the right place, and in nicely packaged, digestible bites.

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