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THIS 1 WORD IT ALL IT TAKES TO GRAB ANYONE'S ATTENTION

Most of us will answer to our names by the time we're just a year old. And even as a young child, nothing had the power to stop me in my tracks like my Mother using my name in a tone that told me I'd done something wrong. 

On the flip side, I also remember clearly the way she said my name when I'd done something she was proud of - a tone she still uses today when I'm well into my thirties. I'm sure it's the same for many of you. And, actually, there's some science behind how we respond to hearing our names.

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FACEBOOK TO ‘DECLUTTER’ MESSENGER IMPROVE MARKETING

New features have led to Facebook Messenger, an app used every month by 1.3 billion people, becoming too cluttered, said Messenger chief David Marcus today. Users should expect steps to be taken in 2018 to simplify the Messenger user experience.

“Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit; some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in massively simplifying and streamlining Messenger this year,” Marcus said in a blog post today.

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15 AMAZING STATS ON THE FUTURE OF ADVERTISING

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising.

We have the stats to back it up. 

1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said, 80% of the advertising process will be automated, “a threshold that will never be surpassed.” The remaining 20% will comprise such elements as brand value, storytelling, and other more experiential tactics that will always need a human driver.

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