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How to come up with fresh ideas for social media

Now more than ever, your social media channels are where strong, lasting relationships with your customers are born. The average person will spend over 5 years of their life on social media – that’s a lot of opportunities for you to get your brand in front of their eyes!

The best way to get their attention is, of course, by regularly posting engaging content. And that’s easy, right? All you need is a few popular hashtags and some pretty stock photos.

Wrong. Content is only truly engaging if it’s original. If your customer has 73 other #MondayMotivation posts clogging up their newsfeeds at the start of each week, what’s going to make yours stand out from the crowd?

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Beginners Analytics: Five Fundamentals of Tracking Marketing ROI

Return on investment (ROI) is simple in theory: How much are you spending on your marketing, and how does that expense compare with how much business you are getting in return? You should always get more out of marketing than you’re putting into it. Simple.

From there, however, things get much more complex. As marketers and business leaders, it’s easy to get bogged down in the details – often because this internet age allows us nearly unlimited access to data. We can measure everything and, because of that, there is great pressure to measure everything. Some people find themselves reporting on vanity metrics that don’t matter. Others find themselves bogged down with deliverables or spending hours on tactics that yield few results.

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7 Steps to be a More Effective Leader

Your “to do” list is likely as long as your arm. And the last thing you want or need is me giving you more stuff to add to your list. BUT, I also know that you are always looking for ways to be a more effective leader.

Well, having learned lots of lessons the hard way, (meaning I have blown it numerous times), and having studied successful leaders for many years, I have come up with some simple steps that you can take to get you there one day at a time.

Becoming an effective leader is a process that can be learned through disciplined actions. The old adage, while kind of gross, holds true:

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