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24 HOT TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS

Want to try some new social media marketing tools?

Wondering which apps can enhance your social media audio, video, and images?

In this article, you’ll discover 24 useful social media tools.

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Mackay: Successful sales rely on 'yes or yes' propositions

Whether you run your own business or work for a company in a sales-related role, you are always looking for sales techniques that work. I have developed and learned many over the years from readers providing great advice.

One person advised me to ask “yes or yes” questions. He worked for Hyatt Hotels and asked himself, “What else can I do for Hyatt?” Then it hit him: “Increase the average check price.”

He said: “Restaurants are always looking to grow the average amount of money their diners spend. Usually, they do this by pushing wine and other alcoholic beverages and dessert. But those weren’t options for a place that served so much breakfast. I was going to have to be more creative.

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HOW CONTENT INFLUENCES THE PURCHASING PROCESS

According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their audience and drive sales.

SmartBrief and the Content Marketing Institute conducted a survey in May 2017 of senior executive business leaders across the SmartBrief network to understand the influence of content on the purchasing process, and the qualities and sources of information that buyers rely on.

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