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How to Use Live Video in a Product Launch: 7 Ways

Do you use live video to sell products or services?

Wondering how to grow an audience that will show up for your launch?

In this article, you’ll discover seven live video tactics that will create a warm and engaged audience for your next launch.

How Live Video Helps You Build Your Audience

For these live video promotion tactics to work, you need to create the right kind of live videos. Both Facebook and YouTube will reward you with bigger reach if you bring your audience back to the platform over and over again.

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To Reduce Burnout on Your Team, Give People a Sense of Control

There’s no question or debate that workplace stress levels are at critical levels and are escalating. The American Institute of Stress (AIS) reveals that 80% of us feel stress on the job and almost half say they need help in managing that stress.  The StressPulse survey by ComPsych, an Employee Assistance Program (EAP) provider, shows the main causes of that stress are:  1) workload (36%); 2) people issues (31%); 3) balancing professional and personal lives (20%); and 4) job security (8%).

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5 Tips for Developing Your Sales and Marketing Strategy

A proper sales and marketing strategy involves more than just running some ads and cold-calling a list of prospects. Developing the right strategy is a process that requires research to discover who your prime sales prospects are, what motivates their purchasing, and how your firm fits in the marketplace. The data your research provides is what will drive your sales and marketing strategy. With the right plan, growth and profitability are predictable and controllable.

Effective sales and marketing requires talent, expertise, effort, and consistency. If that doesn't exist inside your organization, then it's important that you find an outside resource that can help you develop and implement your strategy.

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