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What are the Top Challenges Facing Retailers in 2018?

Last year we explored some of the major challenges that we thought the retail industry would face in the upcoming months and years. It quickly became our most popular blog post. Despite the short time that has elapsed since the original post was published, there have been some significant developments in the retail sector.

For that reason, we thought it was a pretty good time to review the new problems facing online retailers in 2018.

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8 Overlooked Social Media Tactics That Can Boost Conversions

If you’ve been using the same social media tactics for a while—and the results have leveled off—it’s time to shake things up a bit. According to Paul Lentz, an executive at ShareThis, a content optimization firm, emotional cues in headlines and social sharing buttons can build brand awareness and bring new customers. Lentz’ post offers several examples and screenshots.

1. Double Down on One (or Two) Channels That Work For You– And Share Videos

Let’s face it: Internet users are addicted to video, and that’s great for publishers and marketers.

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How Did CMO Budgets Fare in 2017?

Chief Marketing Officers spend an estimated 37 percent of their budgets on customer acquisition. A recent study from analyst Gartner notes the largest marketing expenditures this year have been for data analytics and digital ads. Read the post, which also breaks down B2B and B2C marketing.

1. Marketing Budgets Dip to 11.3% of Company Revenue

Marketing budgets last year reached a peak of 12.1% of company revenues, per Gartner. This year, though, budgets have taken a small hit, declining to 11.3% of company revenues.

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