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11 important content marketing metrics I bet you don’t measure

Eighty-eight percent of marketers use content marketing—up by 2 percent from last year (86 percent). Seventy-six percent of them also plan to create more content in 2016, according to Content Marketing Institute.

However, measuring content effectiveness is among the top challenges faced by B2B content marketers.

As a marketer, bringing tangible results should be our top priority. However, determining the success of content is not as simple as it appears. While there are several metrics to dig into, there is no particular set of metrics to answer your questions.With businesses allotting more of their budget to content marketing, marketers must align their goals with the results they want. Let’s learn about the metrics that determine the overall performance and health of your content campaign—not just those that are easy to track.

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The Revenue-Generating CMO

Piloting Revenue Attribution - How top-flight CMOs prove that each new marketing dollar they invest drives organic revenue growth.

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO.

More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs.

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The 9 Skills Every Community Manager Needs

When you tell someone you’re a community manager, you’re probably bracing yourself for two things. One, that you’ll have to explain what that means—and you probably already have your pithy elevator pitch in your pocket—and two, that you’ll have to further explain that no, no, you’re not just a professional tweeter/facebooker/instagrammer by trade. Sigh.

We know that our jobs are about much more than just the social channels we help manage, and someday most of the business world will finally catch up, too. In fact, we tend to have so many irons in the fire that it can even be difficult for us to tell what makes us so good and suited for our jobs.

We’ve boiled it down to make it much easier for you.

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