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To Reduce Burnout on Your Team, Give People a Sense of Control

There’s no question or debate that workplace stress levels are at critical levels and are escalating. The American Institute of Stress (AIS) reveals that 80% of us feel stress on the job and almost half say they need help in managing that stress.  The StressPulse survey by ComPsych, an Employee Assistance Program (EAP) provider, shows the main causes of that stress are:  1) workload (36%); 2) people issues (31%); 3) balancing professional and personal lives (20%); and 4) job security (8%).

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5 Tips for Developing Your Sales and Marketing Strategy

A proper sales and marketing strategy involves more than just running some ads and cold-calling a list of prospects. Developing the right strategy is a process that requires research to discover who your prime sales prospects are, what motivates their purchasing, and how your firm fits in the marketplace. The data your research provides is what will drive your sales and marketing strategy. With the right plan, growth and profitability are predictable and controllable.

Effective sales and marketing requires talent, expertise, effort, and consistency. If that doesn't exist inside your organization, then it's important that you find an outside resource that can help you develop and implement your strategy.

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Steve Jobs Was the World's Greatest Salesman

Steve Jobs Was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the product, I'll be thinking about a technique Steve Jobs and Google co-founders Larry Page and Sergey Brin used brilliantly: Don't start with the product details; tell people why the product will change their life.

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