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Seven Essential Mobile Apps for Marketers

By Kerry Gorgone, {grow} Contributing Columnist

Back in 2014, I wrote a post on essential mobile apps for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update.

These days I have 144 apps on my phone. That sounds like an insane number of apps, but I have them neatly grouped into categories, so I have just a few screens of icons.

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Mastering the “Four Ps” of Office Communication

Don’t just wait for the next company meeting to keep your team informed.

We have never been so connected. With modern technology, countries all over the world are, quite literally, at our fingertips. Why, then, does it seem so hard to spread the word about something as simple as, say, the company picnic on Saturday, the new HR policy changes or that big new client the sales team has been courting for months?

Good office communication flow boils down to what I call, the “four Ps” — portions, packaging, placement and point-in-time. In other words, you’ve got to pass the message at the right time, in the right place, and in nicely packaged, digestible bites.

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How Product Marketing Has Become a Sales Enablement Challenge

Product marketing professionals find themselves as the lynchpin between Product, Marketing, and Sales. However, most functions are notorious for not investing enough time in supporting sales efforts. Sure, they are effective at product launches and using feature/benefit language, but they often fall short when it comes to effectively enabling their sales team.

While this stigma can be true, it would be wrong to assume that product marketers don’t want to help their sales team. Instead, they often lack the adaptability required to support the dynamic aspects of the sales process. This is what makes marketing and sales alignment so difficult. Language and tactics that present well in an internal strategy meeting don’t always translate to effective customer conversations.

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