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How to Use Your Social Media Channel for More Sales

Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business.

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5 Unconventional Tactics of Excellent Sales Managers

Excellent sales managers aren’t made overnight. As a manager, you’re always learning and growing along with your sales team. Every team member has a unique reaction to your management style, and it takes a great manager to navigate all those unique situations and relationships. Here are five off-the-beaten-trail tactics you can use to foster those relationships and move toward being an excellent sales manager.

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6 Steps to Improve Your Go-To-Market Maturity

What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it depend on scalable operational processes and systems? Or having clear alignment between teams responsible for strategic planning and execution? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

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