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THÔNG BÁO THAY ĐỔI MỨC PHÍ CHỨNG CHỈ QUỐC TẾ 2018

SMEI VIỆT NAM THÔNG BÁO:

Nhằm nâng cao chất lượng dịch vụ, nội dung chương trình đào tạo, cũng như thực hiện theo chính sách mới nhất của SMEI Quốc tế.

Kể từ ngày 01.01.2018. SMEI Việt Nam chính thức thay đổi mức phí của 4 chứng chỉ quốc tế CME, CSE, SCPM, SCPM theo bảng phí dưới đây.

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Is Nurturing Leads a Productive Strategy for Creating Customers?

We’ve all heard the concept “nurturing leads.”  If you haven’t, it’s the strategy where you take a lead and you put them into some sort of a cadence where they receive touches from you on a regular basis.  The idea is if you touch them enough they will eventually become a customer.

Remember that kid in your 2nd grade class who couldn’t keep from touching everyone?  Sure you do, because you spent recess each day making sure he wasn’t anywhere near you.

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Email vs. the Telephone: Which is Better for Prospecting?

The argument I hear is nobody answers the phone, and in the time it takes to make a few calls that don’t go anywhere, I can send an email to hundreds of people. If it was just a game of the number of people you could contact, then yes, email would win.  I see that as being a bogus question, though.

The question should not be the number of people you can contact. The question we need to be asking is, “What are the number of people I can close?”

Leads that don’t go anywhere are nothing but a huge distraction and a huge de-motivator long term.  Conversely, having fewer leads but being able to close a higher percent of them is a huge motivator.

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