• Hotline: 093 888 5103
  • Mail Us! This email address is being protected from spambots. You need JavaScript enabled to view it.
English (UK)Vietnamese (VN)

news

Use intent data to catch big fish with your marketing automation platform

Is your marketing automation as smart as it should be? Columnist Thomas Koletas explains how using intent data can help make your automation program more intelligent and efficient.

Marketing automation software (MAS) is all the rage among B2B marketers. Frost & Sullivan predicted the MAS sector will expand by a whopping 300 percent from 2014 to 2020, growing to $1.9 billion. And a full 63 percent of B2B marketers invest 10 percent to 29 percent of their budgets in marketing automation.

The unfortunate downside of all this growth is that marketing automation is simply not as smart as it could be. I don’t mean the concept isn’t a smart one; I mean the platform itself just isn’t smart.

Xem tiếp...

What Marketers Need to Know About Facebook

Last week, Facebook opened up Messenger usernames for all businesses, encouraging them to promote their Messenger presence in the same way that Facebook once encouraged brands to promote their Facebook pages. Here are the main questions marketers need to understand about Facebook Messenger to determine just what role it will play in their marketing mix going forward:

1. Will it be all pull, or also push? Currently, Messenger operates as a mechanism for pull marketing. If you're a shoe store, a customer may message you to find out your hours or ask whether you have a certain brand and size in stock. If this store is very responsive on Messenger, then it has a chance to get the sale over a less responsive competitor.

Xem tiếp...

“Spray and Pray”: A Step-by-Step Guide to Effective Targeted Sales Prospecting

Some salespeople view prospecting as a numbers game. They reason that the more emails they send and calls they make, the more conversations they will have, and the more customers they will eventually sign. So instead of spending time customizing and personalizing their outreach for each individual prospect, they mass blast generic emails, and follow the exact same script on every single call.

Xem tiếp...

LIÊN HỆ

Địa chỉ:

Tầng 3, tòa nhà H-T, 449 Trần Hưng Đạo,
P. Cầu Kho, Q.1, TP.HCM

Điện thoại:

(+84) 28 3836 1538
(+84) 28 3836 0183
(+84) 28 3836 0127

Fax:

(+84) 28 3836 0760

Hotline:

093.888.5103

Email:

smeivietnam@smei-vn.org

Website:

smei-vn.org

Copyright © 2015 SMEI Vietnam. All rights reserved.