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Defining the Real Buyer

As we are all very well aware, today’s buyers expect us to speak to them personally, not in their general direction; increasingly, customers want businesses to know what they want before they do and to serve them hyper-targeted, relevant content and offerings. For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group, 78 percent of U.S. internet users said that personally relevant content increases their purchase intent

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From KPIs to Marketing Accountability: How Marketing Directors Use Analytics

Marketing budgets have never been higher, but neither has marketing team turnover. Why? As a CMO, if you were handed an extra million dollars of budget, under the condition that you had to show the exact ROI and demonstrate how you generated that return – would you take it? In this scenario, would you place your trust in a spreadsheet generated by marketing operations or your analyst teams to help you place your bets? Or would you need something better?

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15 Phrases You Should Always Avoid Communicating with Clients

Business communication rarely goes beyond the borders of formal speech and writing, particularly in the B2B niche. Sometimes it’s reasonable to add a slight touch of humor as an icebreaker, but most of the time you should stick to the regular business language.

According to the report, over 80 percent of B2B decision makers think sales reps are unprepared. Such impression partly comes as a consequence of improper communication. In this post, we share 15 phrases that you should always avoid while communicating with clients.

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