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The Revenue-Generating CMO

Piloting Revenue Attribution - How top-flight CMOs prove that each new marketing dollar they invest drives organic revenue growth.

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO.

More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs.

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The 9 Skills Every Community Manager Needs

When you tell someone you’re a community manager, you’re probably bracing yourself for two things. One, that you’ll have to explain what that means—and you probably already have your pithy elevator pitch in your pocket—and two, that you’ll have to further explain that no, no, you’re not just a professional tweeter/facebooker/instagrammer by trade. Sigh.

We know that our jobs are about much more than just the social channels we help manage, and someday most of the business world will finally catch up, too. In fact, we tend to have so many irons in the fire that it can even be difficult for us to tell what makes us so good and suited for our jobs.

We’ve boiled it down to make it much easier for you.

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19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Step 1: Determine What Type of Post To Write

There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

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