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Why Storytelling Marketing is more Important Than Ever

WHY STORYTELLING MARKETING IS MORE IMPORTANT THAN EVER Have you ever tried to present your business through a meaningful storytelling marketing campaign? If you haven’t yet, now is the right time to do it. Consumers of today are overwhelmed by all the information coming their way. What do you think grabs their attention

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The porwer of free: 3 shipping mistakes that can destroy sales

Sales departments should understand the power of free shipping when marketing their products online, writes Liesha Petrovich. Other keys to using shipping to sell products include emphasizing options in marketing efforts and being honest when communicating with customers about shipping timelines.

Shipping isn’t sexy. 

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How to Adapt in a Competitive Market Staying Competitive

Staying competitive in today’s business world poses a constant demand on a leader’s skill and will to adapt to change. To adapt is to be the right “thing” at the right time, where that “thing” may be a product or service, price, convenience, conversation, a physical presence, verbal tone or non-verbal communique that emits the solution you want to convey.

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