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DO YOU VIEW YOUR CUSTOMER AS A NAME OR A NUMBER?

CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop. It’s a problem that constantly rears its head every time we seek to define a new age group or social movement that we don’t quite understand.

by Sophia Durrani . Managing Partner, Strategy . UM London August 10, 2017

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NGHỀ MARKETING - NHỮNG XU THẾ TOÀN CẦU VÀ MONG ĐỢI CỦA NHÀ TUYỂN DỤNG VIỆT NAM

THE MARKETING PROFESSION - GLOBAL TREND AND EXPECTATIONS OF EMPLOYERS IN VIETNAM

NGHỀ MARKETING - NHỮNG XU THẾ TOÀN CẦU VÀ MONG ĐỢI CỦA NHÀ TUYỂN DỤNG VIỆT NAM

Sáng ngày 22/9/2017, khoa Quản trị kinh doanh - trường ĐH Tôn Đức Thắng TPHCM tổ chức buổi giao lưu chào đón tân sinh viên ngành Marketing, với chủ đề "Nghề Marketing - Những xu thế toàn cầu và mong đợi của nhà tuyển dụng Việt Nam."

In the morning of September 22nd, 2017, the faculty of Business Administration - Ton Duc Thang University held an event of welcoming fresh students, specialized in Marketing with a theme: “Marketing Profession - Global trends and expectation of the employers in Vietnam”

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Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.

The following excerpt is from Dan S. Kennedy and Dustin Mathews’ book No BS Guide to Powerful Presentation

You can often make a pretty good meal, or two or three, out of leftovers. Have you ever turned leftovers from several prior days’ meals into a soup or stew? Or turned Thanksgiving feast leftovers into a night of sandwiches and another night of open-faced turkey sandwiches with gravy?

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