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WANT TO SELL MORE ONLINE? FOLLOW THESE 5 STEPS THAT LEAD TO SALES

There's no secret formula to online sales, but there are some principles everyone should consider.

The customer acquisition process, also known as a sales funnel or pipeline, has been a marketing staple for years and always seems to be a trending topic. Before the Internet, an example of a customer acquisition process would have been a local newspaper ad that included a phone number and then a salesman followed up with anyone who called the number. Today, that may work, but other things work a lot better.

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Can I Fire a Customer?

Yes, you can fire a customer and you need to fire more than just one!

The end of the year is a perfect time to be honest with yourself and your business.  How much time do you spend on customers that are doing nothing but taking time away from you that would be better spent on other activities?

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9 LESSONS IN CONTENT MARKETING

Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one of many lessons delivered at Content Marketing World in Cleveland where more than 3,500 content marketers and producers -- donning various shades of orange -- gathered to learn from the industry's best. Here are nine takeaways from the event, including how to develop content that cuts through the noise, tips for building buyer personas and why you need to take a marathon-like approach to content marketing.

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