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7 Things You Need to Have a Productive (and Happy) Content Marketing Team

I love talking and waxing philosophical about productivity. Knowing how we work is so essential if we want to create that resonant content we crave – and feel like we are all making a positive difference.

But I realized recently that I think a lot about my individual productivity instead of the productivity of the team. Of course, working together as a team is ridiculously important – and it’s one of the reasons I’m interested in Agile marketing.

While individual “tricks” continue to be useful, what does your team need to make sure they are working in the best possible way?

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One Size Doesn’t Fit All When Measuring Marketing Success

Return on investment has long been the go-to measurement for marketing success. It’s short, simple, and easily understood by CEOs: “For every pound we spent on media, we made X pounds in sales.”

That was fine when we lived in a world of interruptive, above-the-line advertising across a limited number of channels, where campaigns had a clear beginning, middle, and end. Brands could run econometrics on the total activity and on each contributing channel to produce an ROI figure based on attribution towards net sales data. Maybe it wasn’t always clear exactly how the TV ads and outdoor media led to the sales uplift, but the numbers were there.

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7 Reasons Why You Should Improve Your Public Speaking

Over ten years ago, I found myself in a class for leaders and managers. After building rapport and working to create a safe environment of trust, the class facilitator decided to have us go around the room and share our insecurities and fears. The coach was specifically homing in on our weaknesses and asking for us to be transparent with others in the room.

As we worked around a small circle, one woman was visibly nervous. When it was her turn, it was as if someone flipped a switch and turned her red. She stumbled over her words as she explained how fearful she was to speak in public. Even in a safe situation with supportive friends, she still was nervous to share. We learned that she even had nightmares where she was in front of a room, perched behind a podium, and she misplaced her notes and looked out at a sea of unforgiving faces. Another attendee encouraged her and told her that she was better off avoiding these events so she didn’t trigger her fears.

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