Cover the Market Completely with Indirect Sales Channels

Corporate Vice President of Sales demonstrates how to cover the market completely with direct and indirect sales channels.

I recently interviewed John Kedzierski, an executive sales leader who knows how to drive revenue growth through channels. Today’s topic is focused on how to go to market with the right channels.  During our discussion, John and I leveraged the SBI annual workbook to guide our conversation. To follow along, flip to the Channel Optimization phase starting on page 294 of the workbook.

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Transform Your Marketing Approach and Gain a Customer for Life

At a critical moment in my junior year of college, I was rushing to print an assignment on a deadline when my HP ink cartridge broke. Even though the issue was my fault, HP sent a new cartridge without hesitation. No transferring me between departments, no upsell on a different model — it just sent it. Overnight. I have bought nothing but HP products ever since.

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5 Ways to Improve Your Editorial Calendar

Whether you’re running a small business or a corporation, using an editorial calendar can help you successfully manage your blog, email, and social media content. An editorial calendar is a bird’s-eye view of upcoming content. It serves as a framework for the type of content you want to share, when it should be published, and which digital channels you should use. Blog posts, infographics, videos, how-to guides, photo galleries, and emails are a small sampling of different digital content types. The type of content you create should reflect your goals to achieve the best return on investment (ROI).

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