Mobile Marketing Tips for Small Business

Be honest: what’s the first thing you do in the morning?

Probably, you silence the alarm, curse the gods that invented work, and check your email and social media updates from your mobile device.

We live in an overly connected world. Today’s consumer is glued to the smartphone. Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. In fact, up to 85 percent of millennials use their smartphone to research and shop for products and services online. So, a potential buyer might see a Facebook post about your latest earrings collection while in line to get his latte, do some research during his commute to work, and purchase a pair by the time he got to his office.

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The Two Types of Tech Companies and How Each Should Sell

Ironically, the engineering advantages that distinguish many technology firms in the marketplace can be one of the biggest detriments to selling. Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Successful technology companies, on the other hand, aim to reach customers and clients through a particular scope. By accurately identifying who they are and what they offer, they can better evaluate how to sell, whom to hire, and which sales initiatives to pursue, leading to stronger results and more viability in the increasingly dynamic marketplace.

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Why You Should Add Guest Posting To Your Marketing Strategy

Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Considering the vast amount of marketers who are (rightfully) making content marketing a priority, it’s surprising to find that more businesses, particularly small businesses and startups, aren’t taking advantage of the guest posting benefits. After all, marketers who prioritize blogging are 13 times more likely to receive a higher ROI than those that don’t.

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