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What are the Top Challenges Facing Retailers in 2018?

Last year we explored some of the major challenges that we thought the retail industry would face in the upcoming months and years. It quickly became our most popular blog post. Despite the short time that has elapsed since the original post was published, there have been some significant developments in the retail sector.

For that reason, we thought it was a pretty good time to review the new problems facing online retailers in 2018.

8 Overlooked Social Media Tactics That Can Boost Conversions

If you’ve been using the same social media tactics for a while—and the results have leveled off—it’s time to shake things up a bit. According to Paul Lentz, an executive at ShareThis, a content optimization firm, emotional cues in headlines and social sharing buttons can build brand awareness and bring new customers. Lentz’ post offers several examples and screenshots.

1. Double Down on One (or Two) Channels That Work For You– And Share Videos

Let’s face it: Internet users are addicted to video, and that’s great for publishers and marketers.

How Did CMO Budgets Fare in 2017?

Chief Marketing Officers spend an estimated 37 percent of their budgets on customer acquisition. A recent study from analyst Gartner notes the largest marketing expenditures this year have been for data analytics and digital ads. Read the post, which also breaks down B2B and B2C marketing.

1. Marketing Budgets Dip to 11.3% of Company Revenue

Marketing budgets last year reached a peak of 12.1% of company revenues, per Gartner. This year, though, budgets have taken a small hit, declining to 11.3% of company revenues.

The Essentials of a Good Social Selling Strategy

Technology is continuing to shake up business-to-business lead generation. Email marketing is still an effective way to “socialize with your target audience,” writes Mary Long on Adweek.com. She suggests organizations use precise marketing. “When you are only approaching targets that you know are already aligned with your offering, your lead generation rate will climb.” Long also addresses the thorny issue of cold calling.

More companies are realizing that their current business-to-business lead-generation strategies are not working. It’s now time to replace the cold call with a targeted approach that identifies and attracts the audience that wants your products or services.


Mobile messaging and augmented reality are likely to take center stage next year. These practices—along with the popularity of live streaming video—will keep marketers and sales pros busy in the coming months. BarnRaisers, a digital marketing and branding consultancy, also predicts 30 percent of chat conversations will be chatboxes in 2018.



Nhằm nâng cao chất lượng dịch vụ, nội dung chương trình đào tạo, cũng như thực hiện theo chính sách mới nhất của SMEI Quốc tế.

Kể từ ngày 01.01.2018. SMEI Việt Nam chính thức thay đổi mức phí của 4 chứng chỉ quốc tế CME, CSE, SCPM, SCPM theo bảng phí dưới đây.

Is Nurturing Leads a Productive Strategy for Creating Customers?

We’ve all heard the concept “nurturing leads.”  If you haven’t, it’s the strategy where you take a lead and you put them into some sort of a cadence where they receive touches from you on a regular basis.  The idea is if you touch them enough they will eventually become a customer.

Remember that kid in your 2nd grade class who couldn’t keep from touching everyone?  Sure you do, because you spent recess each day making sure he wasn’t anywhere near you.

Email vs. the Telephone: Which is Better for Prospecting?

The argument I hear is nobody answers the phone, and in the time it takes to make a few calls that don’t go anywhere, I can send an email to hundreds of people. If it was just a game of the number of people you could contact, then yes, email would win.  I see that as being a bogus question, though.

The question should not be the number of people you can contact. The question we need to be asking is, “What are the number of people I can close?”

Leads that don’t go anywhere are nothing but a huge distraction and a huge de-motivator long term.  Conversely, having fewer leads but being able to close a higher percent of them is a huge motivator.


I’ve written before about the need to know why you sell.  In my own life, my sales performance changed dramatically when I realized why I was in sales, and that was to help others see and achieve what they didn’t think was possible.

Take a moment and let the last sentence sink in, and ask yourself why you sell.  Bigger yet is to ask yourself why you do what you do each day.  When I’m working with top performing salespeople, I see people who are also clear on the why about everything they do.  These people are deliberate in how they approach each day and what their goals are.

Is Being Passionate About Sales a Valuable Trait?

During the last couple of weeks, I’ve had some spirited discussions — both pro and con — about the role passion plays in the sales profession.

I’ve had people say in today’s business climate, there is no room for passion, and I’ve had others say because of the business climate, you have to be passionate. Which is it?  To quote Shakespeare, the question before us is, “To be or not to be?”  OK, I got carried away. Back to the issue of passion.


There's no secret formula to online sales, but there are some principles everyone should consider.

The customer acquisition process, also known as a sales funnel or pipeline, has been a marketing staple for years and always seems to be a trending topic. Before the Internet, an example of a customer acquisition process would have been a local newspaper ad that included a phone number and then a salesman followed up with anyone who called the number. Today, that may work, but other things work a lot better.

Can I Fire a Customer?

Yes, you can fire a customer and you need to fire more than just one!

The end of the year is a perfect time to be honest with yourself and your business.  How much time do you spend on customers that are doing nothing but taking time away from you that would be better spent on other activities?


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