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7 Ways to Use Facebook to Help Your Business

Facebook marketing is a must for any business that wants to achieve marketing strategy goals. Using Facebook allows you to improve customer service, reduce marking costs and optimize your brand.

There are three simple yet core goals when using Facebook for business. No. 1 is increasing Facebook likes, new followers and subscribers that can nourish the community. The second is improving engagement through excellent customer service and dynamic material. The third is the most obvious and vital, increasing sales.

How to Win the Talent War: Women in Sales

The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3 percent, putting the pressure on sales leaders and HR teams to attract top talent. In fact, according to CEB, now Gartner, sales leaders across the globe report sourcing quality sales professionals as a top challenge and priority for 2018.

Yet, while the fight for talent is fierce, many companies are inadvertently ignoring or discouraging half of the workforce: women.

How to Use Your Social Media Channel for More Sales

Consumers are becoming increasingly swayed by social media posts when it comes to purchasing a product or service, making it a great platform for sales. Increasing sales via social media content, campaigns and outreach is really important part of a marketing strategy these days. But how do you convert your social media followers to purchasing customers? Here are a few trending ways brands are using social media to forward their business.

5 Unconventional Tactics of Excellent Sales Managers

Excellent sales managers aren’t made overnight. As a manager, you’re always learning and growing along with your sales team. Every team member has a unique reaction to your management style, and it takes a great manager to navigate all those unique situations and relationships. Here are five off-the-beaten-trail tactics you can use to foster those relationships and move toward being an excellent sales manager.

6 Steps to Improve Your Go-To-Market Maturity

What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it depend on scalable operational processes and systems? Or having clear alignment between teams responsible for strategic planning and execution? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

The 7 Habits Of Highly Ineffective Salespeople

Our brains are wonderful things, in that it always tries to find the best for us.

We can justify every and any action we take simply by identifying some kind of gain for us or achievement we attain.

When we are happy to carry out some tasks without even thinking about it, we call that a ‘habit’, i.e. something we do without having to think about it.

As salespeople, we tend to slip into habits by default, some good and some not so good.

4 Steps to Motivate an Underachieving Salesperson

More than 10 years spent working in sales training have taught me to understand and turn around salespeople who are struggling. Here are four steps I’ve found most effective to re-motivate a salesperson who’s falling behind.

1. Start positive – identify their strengths

If you’re a manager in charge of one person, or a team of salespeople who aren’t pulling their weight, the pressure to offer a solution can be intense.

But too many sales managers make the mistake of starting with the negative. If you start a conversation with a member of your team by talking about their failings, it’s not going to be productive. Nobody wants to feel like they’re getting a telling off from one of their teachers.

12 Sales Leadership Tips From the Most Influential Sales Pros

Sales leadership is not for the faint of heart. Only 63% of sales reps make their quota, and statistics today show the average tenure of a sales leader in their position is declining. This happens because sales organizations are simply not equipped with the right systems and processes that allow their people to perform.

Recent InsideSales.com Labs research shows that the top 3 challenges of sales leaders today that relate to their people are all about recruiting and hiring, building the sales organization culture, and compensation:

  • Recruiting and hiring (40.8% of sales leaders identify this as a top challenge)
  • Culture (37.5% of sales leaders identify this as a top challenge)
  • Compensation (21.1% of sales leaders identify this as a top challenge)

Top Challenges for Sales Leaders in 2018 – What Keeps Sales Pros Up at Night?

What are the problems keeps sales leaders up at night? We wanted to find out, so we asked 500 executives what their top challenges are in 2018. It was not surprising to see that their top challenges revolve around building high quality pipeline, forecasting and prospecting, according to preliminary data from the latest InsideSales.com Labs research.

18 Professional Voicemail Greetings to Help You Record the Perfect One

I have a confession to make: I haven’t recorded a new voicemail greeting since 2014. In the past four years, I (hopefully) have become more articulate, poised, and self-assured. But hear my voicemail recording, and you’d think I was still new to the work world, a little unsure of myself -- and probably not an authority.

Obviously I need to update it. And if you haven’t changed your voicemail greeting in over a year, you’re likely in the same boat.

The Customer Is Always Right (Until They're Wrong)

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened.

Maybe this CEO asks why your widget factory doesn’t have an API, or why you don’t offer to send someone to install your SaaS on their internal server (think about it). These are extreme examples, but most salespeople have faced something similar when trying to hit quota.

8 Things We Learned At Accelerate18 About Tech, Marketing and Sales

The Accelerate business growth summit hosted by InsideSales.com was a wrap last week, bringing three full days of learning, networking and playing to an end. Over 400 attendees gathered at the Snowbird ski resort in Utah to listen to over 35 speakers from global companies tell their stories on how they used technology to grow revenue.

During the summit, InsideSales.com released the next generation of AI technology to help sales leaders get actionable insights on their performance as compared to industry and cross-industry data.

The Accelerate speaker sessions were kicked off by InsideSales.com CEO and founder, Dave Elkington. We’ve summarized below some of the takeaways from some of the marquee speakers at the Accelerate summit.

And in case you missed this event, you will be able to watch the speaker sessions online during our next virtual summit, the Sales Leadership Summit in April.

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