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How to Use Live Video in a Product Launch: 7 Ways

Do you use live video to sell products or services?

Wondering how to grow an audience that will show up for your launch?

In this article, you’ll discover seven live video tactics that will create a warm and engaged audience for your next launch.

How Live Video Helps You Build Your Audience

For these live video promotion tactics to work, you need to create the right kind of live videos. Both Facebook and YouTube will reward you with bigger reach if you bring your audience back to the platform over and over again.

To Reduce Burnout on Your Team, Give People a Sense of Control

There’s no question or debate that workplace stress levels are at critical levels and are escalating. The American Institute of Stress (AIS) reveals that 80% of us feel stress on the job and almost half say they need help in managing that stress.  The StressPulse survey by ComPsych, an Employee Assistance Program (EAP) provider, shows the main causes of that stress are:  1) workload (36%); 2) people issues (31%); 3) balancing professional and personal lives (20%); and 4) job security (8%).

5 Tips for Developing Your Sales and Marketing Strategy

A proper sales and marketing strategy involves more than just running some ads and cold-calling a list of prospects. Developing the right strategy is a process that requires research to discover who your prime sales prospects are, what motivates their purchasing, and how your firm fits in the marketplace. The data your research provides is what will drive your sales and marketing strategy. With the right plan, growth and profitability are predictable and controllable.

Effective sales and marketing requires talent, expertise, effort, and consistency. If that doesn't exist inside your organization, then it's important that you find an outside resource that can help you develop and implement your strategy.

Steve Jobs Was the World's Greatest Salesman

Steve Jobs Was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the product, I'll be thinking about a technique Steve Jobs and Google co-founders Larry Page and Sergey Brin used brilliantly: Don't start with the product details; tell people why the product will change their life.

THIS 1 WORD IT ALL IT TAKES TO GRAB ANYONE'S ATTENTION

Most of us will answer to our names by the time we're just a year old. And even as a young child, nothing had the power to stop me in my tracks like my Mother using my name in a tone that told me I'd done something wrong. 

On the flip side, I also remember clearly the way she said my name when I'd done something she was proud of - a tone she still uses today when I'm well into my thirties. I'm sure it's the same for many of you. And, actually, there's some science behind how we respond to hearing our names.

FACEBOOK TO ‘DECLUTTER’ MESSENGER IMPROVE MARKETING

New features have led to Facebook Messenger, an app used every month by 1.3 billion people, becoming too cluttered, said Messenger chief David Marcus today. Users should expect steps to be taken in 2018 to simplify the Messenger user experience.

“Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit; some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in massively simplifying and streamlining Messenger this year,” Marcus said in a blog post today.

15 AMAZING STATS ON THE FUTURE OF ADVERTISING

The future of advertising will be personalized, automated, immersive, experiential, and measurable. It won’t feel like advertising.

We have the stats to back it up. 

1. During an Adobe Think Tank panel discussion at Advertising Week 2017, Phil Gaughran, U.S. chief integration officer at agency McGarryBowen, made a bold prediction: By 2022, he said, 80% of the advertising process will be automated, “a threshold that will never be surpassed.” The remaining 20% will comprise such elements as brand value, storytelling, and other more experiential tactics that will always need a human driver.

ARE MARKETERS ‘DESPERATE’ TO REPORT SOCIAL METRICS?

Four ways to fix the social data disconnect

When companies try to use social data for providing insights, they very often fail. Contributor Nate Elliott offers four ways to fix this problem.

For the last 15 years, we’ve been using social data wrong. We think that because social marketing programs create lots of social data these two things — social programs and social data — should fit together. But they don’t.

7 STORYTELLING STRUCTURES TO IMPROVE YOUR PRESENTATIONS

In his book, The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how and why all stories boil down to one of seven plot structures, and how these can act as outlines for effectively presenting all sorts of information. By organizing presentations to follow these story structures, your audience will recognize the familiar flow, and find it easy to understand you and your content.

From overcoming a monster to rags to riches, check out this QuidCornerinfographic to see how these familiar storylines can help your next PowerPoint leave a lasting impression.

YOUR PROJECT FAILED NOW WHAT?

Failure in the workplace can take many shapes. The budget cycle ended, and your prized initiative was the only one on the chopping block. Or the client called and abruptly cancelled your agency’s long-term contract. Maybe the star employee you recruited into your company turned out to be less than stellar, and you participated in a string of HR discussions culminating in termination. In any of these cases and many more, you experienced a demoralizing, public failure.

FEDS CRACKING DOWN ON CELEB ENDORSEMENTS

Social-Media Stars Are Turning Heads—of Regulators

Influencers, the social-media stars courted by fashion, beauty and luxury brands for their legions of internet followers, are attracting a new crowd—regulators.

These stars offer their fans on Instagram, Facebook and other platforms what might seem like unscripted glimpses into their daily lives, complete with products and brand mentions—but sometimes without disclosing that companies have paid them in cash, goods or services.

BIG DATA SHOULDN’T DRIVE ALL YOUR DECISIONS

When was the last time you heard the story of a great innovation begin with, “I built a killer spreadsheet”?

More often you’ll hear stories like the one behind Airbnb’s early growth strategy. Founders Joe Gebbia and Brian Chesky’s had in their early days been advised by Y-Combinator’s Paul Graham to leave the confines of Silicon Valley and get face time with customers in their most concentrated market, New York City.

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