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Tin tức và Sự kiện

Great Storytelling Connects Employees to Their Work

I once spent a few delicious days studying Union Square Hospitality Group (USHG), a collection of high-end, casual eateries started by the famed New York restauranteur, Danny Meyer. He had recently claimed the key to his success was creating a “culture of hospitality.” I set out to discover how

One day, at his Shake Shack (now a juggernaut global chain) in Madison Square Park, an employee I’ll call Bert was dragging a bit. Bert was relatively new and hadn’t really bought into the whole hospitality thing. He was sneaking peeks at his cell phone while pretending to be busy around the outdoor dining area when his supervisor spotted him and torpedoed toward him.

DO YOU VIEW YOUR CUSTOMER AS A NAME OR A NUMBER?

CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop. It’s a problem that constantly rears its head every time we seek to define a new age group or social movement that we don’t quite understand.

by Sophia Durrani . Managing Partner, Strategy . UM London August 10, 2017

NGHỀ MARKETING - NHỮNG XU THẾ TOÀN CẦU VÀ MONG ĐỢI CỦA NHÀ TUYỂN DỤNG VIỆT NAM

THE MARKETING PROFESSION - GLOBAL TREND AND EXPECTATIONS OF EMPLOYERS IN VIETNAM

NGHỀ MARKETING - NHỮNG XU THẾ TOÀN CẦU VÀ MONG ĐỢI CỦA NHÀ TUYỂN DỤNG VIỆT NAM

Sáng ngày 22/9/2017, khoa Quản trị kinh doanh - trường ĐH Tôn Đức Thắng TPHCM tổ chức buổi giao lưu chào đón tân sinh viên ngành Marketing, với chủ đề "Nghề Marketing - Những xu thế toàn cầu và mong đợi của nhà tuyển dụng Việt Nam."

In the morning of September 22nd, 2017, the faculty of Business Administration - Ton Duc Thang University held an event of welcoming fresh students, specialized in Marketing with a theme: “Marketing Profession - Global trends and expectation of the employers in Vietnam”

Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.

The following excerpt is from Dan S. Kennedy and Dustin Mathews’ book No BS Guide to Powerful Presentation

You can often make a pretty good meal, or two or three, out of leftovers. Have you ever turned leftovers from several prior days’ meals into a soup or stew? Or turned Thanksgiving feast leftovers into a night of sandwiches and another night of open-faced turkey sandwiches with gravy?

RELAX! YOU’LL BE MORE PRODUCTIVE

Think for a moment about your typical workday. Do you wake up tired? Check your e-mail before you get out of bed? Skip breakfast or grab something on the run that’s not particularly nutritious? Rarely get away from your desk for lunch? Run from meeting to meeting with no time in between? Find it nearly impossible to keep up with the volume of e-mail you receive? Leave work later than you’d like, and still feel compelled to check e-mail in the evenings?

10 Great Tips For Creating Compelling B2B Marketing Content

Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It's actually easier than you'd think, if you have the right tools under your belt. Here's 10 tips to help you create compelling B2B marketing content for your business.

1. Get more people involved

Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That's why you need to get others involved. This doesn't mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.

24 HOT TOOLS AND APPS FOR SOCIAL MEDIA MARKETERS

Want to try some new social media marketing tools?

Wondering which apps can enhance your social media audio, video, and images?

In this article, you’ll discover 24 useful social media tools.

Mackay: Successful sales rely on 'yes or yes' propositions

Whether you run your own business or work for a company in a sales-related role, you are always looking for sales techniques that work. I have developed and learned many over the years from readers providing great advice.

One person advised me to ask “yes or yes” questions. He worked for Hyatt Hotels and asked himself, “What else can I do for Hyatt?” Then it hit him: “Increase the average check price.”

He said: “Restaurants are always looking to grow the average amount of money their diners spend. Usually, they do this by pushing wine and other alcoholic beverages and dessert. But those weren’t options for a place that served so much breakfast. I was going to have to be more creative.

HOW CONTENT INFLUENCES THE PURCHASING PROCESS

According to the Content Marketing Institute, over 89% of B2B marketers in 2017 will create and distribute relevant and consistent content to build their audience and drive sales.

SmartBrief and the Content Marketing Institute conducted a survey in May 2017 of senior executive business leaders across the SmartBrief network to understand the influence of content on the purchasing process, and the qualities and sources of information that buyers rely on.

Làm thế nào để tìm được 100 triển vọng bán hàng mới trong vòng 24 giờ tiếp theo

Điều này phải tùy thuộc vào khả năng chuyển đổi những triển vọng ấy của bạn

Bạn không thể bán bất cứ sản phẩm gì nếu bạn không có khách hàng. Nhưng để tìm được những khách hàng đó, bạn phải trải qua một quá trình tìm kiếm khách hàng lâu dài và vô cùng tẻ nhạt.

Theo Leap Job: Khảo sát là một công việc không thể tránh khỏi, nhưng điều đó không có nghĩa là bạn đang bị mắc kẹt bởi những cuộc gọi chào hàng ấy trong hàng giờ đồng hồ liền. Trên thực tế, các cuộc gọi chào hàng có thể là điều cuối cùng bạn muốn làm bởi vì chỉ có 2% cuộc gọi thực sự có kết quả để đi đến một cuộc hẹn.

How to Find 100 New Sales Prospects in the Next 24 Hours

It's up to you to convert them.

You can't sell anything if you don't have customers. But to find those customers, you have to go through the long and tedious process of prospecting

Prospecting is unavoidable, but it doesn't mean you're stuck cold calling for hours on end. In fact, cold calling may be the last thing you want to do since only 2% of cold calls actually result in an appointment, according to Leap Job.

1. Search on Google

Sometimes a simple Google search may be the best place to start. So much of what we do is documented online, and that information may be useful to sales professionals.

Your Pipeline is Plugged and It’s Hurting Your Sales

Everyone wants a full sales pipeline. There’s not a sales manager in the world who isn’t continually beating up their sales team to get more into their pipeline.

News flash! It doesn’t matter what you put into your sales pipe that counts! What counts is the speed with which it moves through the pipe! The speed it moves through the pipe is what’s going to determine what comes out in sales

If your sales pipeline is like most, then what you have in it is a lot of junk, and it’s there only because your sales manager will rip you apart if you have anything but a full pipe.  It’s time we get real and quit putting into our pipe leads that aren’t going anywhere.

LIÊN HỆ

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