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Tin tức và Sự kiện

The Answer to This One Question Will Skyrocket Your Sales

Can all your sales problems be solved with a single question?

Dr. Karl Blanks is an Entrepreneurs' Organization (EO) member from London. He is the co-founder of Conversion Rate Experts, a consultancy that scientifically grows many of the world's most successful web business, including Google, Apple, Facebook, and Amazon. We asked Karl for tips on growing sales.

Marketing Metrics for Business Success

Marketing metrics and marketing analytics are the new buzzwords in digital.

And, for good reason. Marketing metrics improve decision-making so your campaigns are optimized. Unlike traditional marketing, digital marketing yields a number of hard metrics (as opposed to squishy ones such as awareness). In that respect, digital marketing looks a lot more like direct marketing, than traditional marketing.

The 10 Laws of Sales Success

A recent Gallup poll on the honesty and ethical conduct of business professionals found that insurance salespeople and car salespeople ranked at the bottom of the list. Bet you're not surprised to hear this. But did you know that it's not just car salespeople who have a bad reputation? Bill Brooks of the Brooks Group estimates that more than 85 percent of customers have a negative view of all salespeople.

Marketing to the Millennial Mind-Set

It can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.

Would You Buy from the Presidential Candidates?

Knowing how to pull the right levers helps win customer votes

It’s no coincidence that the language, strategies and tactics of the U.S. presidential candidates mirror those of sales professionals. As they run sophisticated campaigns and work tirelessly to outmaneuver opponents, Donald Trump, Hillary Clinton and their challengers are competing in a sales battle royale.

Why Marketing Shouldn't Be Confined To A Department

When we describe modern businesses bigger than a handful of employees, there’s often a tendency to compartmentalize roles.

5 Ways to Overcome Stress in Sales and Business

All of us experience stress to one degree or another.

We’ve all heard where some stress can be good for you, because it keeps you focused.

No need to panic about Instagram notifications

If you've been on Instagram lately, your feed was undoubtedly filled with posts asking you to turn on post notifications. These notifications alert you every time a user posts a new photo to Instagram.

Executive Sales Leader Briefing: Failure is a Viable Option

I just got done speaking at a conference of sales leaders and one of the messages I conveyed is it’s OK to fail.

Failing is not an issue. It’s failing to learn something from it that is the real issue.

5 Ways to Increase Your Prospecting Results

We no more than end one quarter and we start all over again looking for new leads and new sales.

The CEO and Sales Leader Relationship

I recently spoke with the CEO of Aderant, Chris Giglio. Aderant is a leading provider of business management software for law practices and professional services firms. The company has an impressive 98 percent customer retention rate, and has been in business for over three decades.

Driving Internal and External Strategic Alignment

What is the key to making your number? Internal and external strategic alignment. This means the functional strategies are in alignment with the corporate strategy. And equally important, they are aligned with the external marketplace. My colleague, George de los Reyes, and I discuss this on our episode of the SBI Insider podcast. We’ll explain what it means, and how to get there.

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