• Hotline: 090 237 4664
  • Mail Us! This email address is being protected from spambots. You need JavaScript enabled to view it.
English (UK)Vietnamese (VN)

Tin tức và Sự kiện

Will Content Replace Advertising?

A spirited panel at Social Media Week in New York spelled out why marketers should stop treating content like ads and start being storytellers.

For marketers, all bets are off. It's time to think differently about customer engagement or risk crapping out.

What Your Sales Strategy Missed in 2015 and Where to Focus in 2016

Every quarter, sales managers huddle over spreadsheets, factoring in seasonal variances, potential new products, and the hypothetical performance of new players to their team.

Marketing Tips We Can Take Away From This Year's Super Bowl Ads

Whether you were a Panthers or a Broncos fan, most people can agree that the Super Bowl ads were highly entertaining. For marketers in particular, the ads were more than just entertaining.

What images work best on social media?

Social trends come and go. When you step back, though, you'll see how these trends affect the waywe communicate — regardless of the platform.From Snapchat to Instagram and now Periscope, images reign on social media. Text has become secondary as more readers skim rather than read an entire article.

Top 4 marketing lessons from Super Bowl 50

With more people than ever tuning into the Super Bowl, ad prices have also soared. A 30-second ad in Super Bowl 50 cost a remarkable $5 million, the highest cost to date.

Sell Like Sanders … and Trump

The great thing about an election season is the sales and marketing lessons we can learn watching the candidates.

Why have Bernie Sanders and Donald Trump done so well in the polls and with voters?

It’s because they speak to people’s hearts and emotions. Their messages resonate on an emotional level with voters.

5 tactics to improve social media marketing in 2016

Check out the social media trends for 2016, then tweak your New Year's social media resolutions if need be. If you still need a bit of guidance writing those SMART goals, read this.

Selling differently

Technology is transforming the way companies operate, do business and deliver products and services. With customers becoming better informed and technology savvy, the role of a sale representative - traditionally the first touch point for a buyer or a retailer - has undergone a transformation.

5 Must-Haves to Revamp Your 2016 Email Strategy

The New Year is all about new beginnings. And often that means taking a fresh look at how to make real connections with audiences. Email, no doubt, will continue to be a major focal point for marketers in 2016. But the question is this: How can marketers improve customer experiences and boost return on investment with email messaging? The answer: value.

3 keys to leading the next-generation sales organization

“We have to do a much better job of attracting world-class talent. We need to get our talent up to speed and keep them engaged in our business. This is especially important for Millennials.”

6 Things You Learn From Building Some of the Web's Most Popular Pages

So when it comes to learning from their experiences, a great place to start is with the problems they've encountered. In the realm of software engineers, you'd be hard pressed to find a more compelling problem solver than Nicholas C. Zakas, 37, a principal architect at Box who also led the design of Yahoo's homepage.

Real-time marketing is not always what it seems

Instant delivery of marketing messages to customers, such as emails, ads or Web recommendations, triggered upon customer behaviors in real-time, is at the cutting-edge of today’s marketing tech. Watching Web activity, social interactions, and vendor engagements generates a lot of data that might indicate customer preferences and readiness to buy something. 

LIÊN HỆ

Địa chỉ:

Tầng 3, tòa nhà H-T, 449 Trần Hưng Đạo,
P. Cầu Kho, Q.1, TP.HCM

Điện thoại:

(+84) 28 3836 1538

(+84) 28 3836 0183
(+84) 28 3836 0127

Fax:

(+84) 28 3836 0760

Hotline:

090.237.4664

Email:

smeivietnam@smei-vn.org

Website:

smei-vn.org

Copyright © 2015 SMEI Vietnam. All rights reserved.