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The Revenue-Generating CMO

Piloting Revenue Attribution - How top-flight CMOs prove that each new marketing dollar they invest drives organic revenue growth.

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO.

More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs.

The 9 Skills Every Community Manager Needs

When you tell someone you’re a community manager, you’re probably bracing yourself for two things. One, that you’ll have to explain what that means—and you probably already have your pithy elevator pitch in your pocket—and two, that you’ll have to further explain that no, no, you’re not just a professional tweeter/facebooker/instagrammer by trade. Sigh.

We know that our jobs are about much more than just the social channels we help manage, and someday most of the business world will finally catch up, too. In fact, we tend to have so many irons in the fire that it can even be difficult for us to tell what makes us so good and suited for our jobs.

We’ve boiled it down to make it much easier for you.

19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Step 1: Determine What Type of Post To Write

There’s more than just one type of post.

So, if you’re at loss for ideas, start by determining which type(s) of posts you want to focus on.

This will help you brainstorm new ideas or tweak the ones you already have.

Maybe you have a general idea of what to write about, and just don’t know how to present the information in the best way possible. In that case, choosing the right type will help you get more focused.

Here are a few post types you need to consider:

Why Fear is Limiting Your Sales Career

Division, also known as the Big Red One, headed into a meat grinder on D-Day.  Soldiers pressed on despite seeing most of their peers decimated before their eyes.  This historic photo is appropriately named The Jaws of Death.

Think of the challenges you face in your role as a sales leader.  While sales leaders make tough decisions, hopefully this historic reference places the challenges of today’s business problems in perspective.

Cover the Market Completely with Indirect Sales Channels

Corporate Vice President of Sales demonstrates how to cover the market completely with direct and indirect sales channels.

I recently interviewed John Kedzierski, an executive sales leader who knows how to drive revenue growth through channels. Today’s topic is focused on how to go to market with the right channels.  During our discussion, John and I leveraged the SBI annual workbook to guide our conversation. To follow along, flip to the Channel Optimization phase starting on page 294 of the workbook.

Transform Your Marketing Approach and Gain a Customer for Life

At a critical moment in my junior year of college, I was rushing to print an assignment on a deadline when my HP ink cartridge broke. Even though the issue was my fault, HP sent a new cartridge without hesitation. No transferring me between departments, no upsell on a different model — it just sent it. Overnight. I have bought nothing but HP products ever since.

5 Ways to Improve Your Editorial Calendar

Whether you’re running a small business or a corporation, using an editorial calendar can help you successfully manage your blog, email, and social media content. An editorial calendar is a bird’s-eye view of upcoming content. It serves as a framework for the type of content you want to share, when it should be published, and which digital channels you should use. Blog posts, infographics, videos, how-to guides, photo galleries, and emails are a small sampling of different digital content types. The type of content you create should reflect your goals to achieve the best return on investment (ROI).

Closing Deals Faster Using a Field Sales Approach

Your target market may not know they need your product right off the bat. That’s why a face-to-face meeting is key.

When we launched Varsity News Network (VNN) in 2011, we didn’t plan on building a national sales team. Our intention was to bring schools onto the nation’s largest high school sports network using landing pages, conversion funnels, email and phone calls, but that strategy ended up not working for us. We got a few bites, but generally, we weren’t making sales quickly enough. So we got out of the office, into our cars and off to meet our prospects in person.

8 Things You Should Never Say In A Meeting

When the patience is low and the stress is high, when you want to smile but you also just want to cry, you may let unprofessional words and phrases slip out. We’ve all been there. Work can be challenging. And juggling coworkers and bosses can sometimes seem like climbing up a downward-moving escalator.

It’s in these moments, that you must keep your cool. Whether you need a woo-sah moment or need to head to the onsite gym to sweat it out, try your hardest to maintain a calm, collected disposition at work.

9 Inspiring Quotes from Jill Konrath on Sell Like a Human

We've launched another episode of Sell Like a Human. Who better to have as a guest than the one and only Queen of Sales, Jill Konrath?

Jill offered the Sell Like a Human audience an amazing number of insights and tips in just a 20-minute interview.

Read on for a compilation of the best ones from the show, and make sure you check out the full interview. You can also subscribe for updates when we release a new episode.

THÔNG BÁO NGHỈ LỄ 30.4 - 1.5

Kính gửi Quý khách hàng, đối tác

Công ty SMEI Việt Nam xin trân trọng thông báo đến Quý khách hàng và đối tác, công ty chúng tôi sẽ nghỉ Lễ 30/4 và Quốc tế lao động 1.5 từ ngày 30 tháng 04 đến hết ngày 02 tháng 05 năm 2017.

Công ty sẽ trở lại hoạt động bình thường vào ngày Thứ tư, 03 tháng 05 năm 2017.

4 Key Behaviors of Mobile First Brands

Mobile has emerged as the great enabler for new “mobile-first” brands and the killer threat for legacy brands who still think customers listen with loyalty in mind.

Brands that came to power in the pre-computer era or when the PC ruled are going to have a difficult time understanding how to behave in this mobile world. Mainly because they are simply trying to apply dated ideas to new forms of technology at a time of new consumer behaviors and that just won’t work.


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