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Tọa đàm “Triển vọng nghề Sales & Marketing trong thời kỳ kinh tế hội nhập"

Với mục tiêu đem đến cho sinh viên chuyên ngành Marketing các thông tin bổ ích về thị trường lao động nói chung cũng như có được những định hướng đúng trong ngành Sales và Marketing nói riêng. Vào lúc 8 giờ sáng Chủ nhật ngày 6/11/2016, Khoa Quản trị kinh doanh kết hợp với Tổ chức SMEI Việt Nam tổ chức tọa đàm với chủ đề“Triển vọng nghề Sales và Marketing trong thời kỳ kinh tế hội nhập” 

4 steps to better sales forecast projections

Creating a highly detailed sales process is the first step to more accurate sales forecast projections, writes Bob Apollo. Forecasting guidelines must avoid ambiguous terminology, and efforts must be made to ensure that sales representatives are buying into the process. Finally, make use of specialized platforms that can ensure the proper evaluation of sales data, he writes.

Dân sales mà có 5 dấu hiệu này thì đừng hi vọng kiếm được tiền

Trở thành một nhân viên bán hàng (nhân viên sales) là điều hấp dẫn với nhiều người do cơ hội kiếm được tiền cao và làm giàu nhanh chóng. Tuy nhiên, không phải ai sinh ra cũng có tố chất trở thành dân sales. Và nếu như có những dấu hiệu này, bạn nên tìm một con đường khác để kiếm tiền chứ đừng cố làm sales.

3 Shipping Mistakes That Can Destroy Sales

Shipping isn’t sexy.

It’s not a slick marketing message creating a mouthwatering offer your customers can’t refuse.

It’s not an engaging social media post that has everyone sharing with their friends. It’s just how the product gets delivered to your customer.

Meet Willis Turner, CAE, President and CEO at SMEI

"I feed on the energy of the members and supporters of the organization, and that truly helps keep my days focused and on track."

Forbes Nonprofit Council members come from a wide range of backgrounds. And with their wide range of experiences, they have a lot to share with fellow members of the community.

Are Your Sales Teams Order Takers or Collaborators?

The time has long passed since a sales team could assume that a great presentation about their product or service would get them the orders they were after. With all the information now available through digital channels, your potential customers are probably already well versed in what you’re selling.

Leaders: 20 Great Questions To Ask Your Team This Week

Early in my career, like most new managers, I thought I needed to have all the answers for my team. It was an old school way of leading and mobilizing the troops. Finally, I had a leader who showed me another way (thank goodness!) and the power of leading through questions.

A CMO’s Guide to Conversion Metrics with Google Adwords

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode.

You can target top and bottom funnel.

Why Storytelling Marketing is more Important Than Ever

WHY STORYTELLING MARKETING IS MORE IMPORTANT THAN EVER Have you ever tried to present your business through a meaningful storytelling marketing campaign? If you haven’t yet, now is the right time to do it. Consumers of today are overwhelmed by all the information coming their way. What do you think grabs their attention

The porwer of free: 3 shipping mistakes that can destroy sales

Sales departments should understand the power of free shipping when marketing their products online, writes Liesha Petrovich. Other keys to using shipping to sell products include emphasizing options in marketing efforts and being honest when communicating with customers about shipping timelines.

Shipping isn’t sexy. 

How to Adapt in a Competitive Market Staying Competitive

Staying competitive in today’s business world poses a constant demand on a leader’s skill and will to adapt to change. To adapt is to be the right “thing” at the right time, where that “thing” may be a product or service, price, convenience, conversation, a physical presence, verbal tone or non-verbal communique that emits the solution you want to convey.

Will There Ever Be a Winner Between Marketing and Sales?

The short answer to this question is, "No!". I say "no," because until both Sales and Marketing accept the roles they play and their reliance upon each other, there is little chance the fight will end. Sadly, I've had to grudgingly accept that too many people feel the other side exists only so they can have someone to blame. Each side is far too quick to accept credit when things are going well and to pass blame when there are problems. The reality is neither side could succeed without the other. To find out where the breakdown occurs, go to...

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