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Câu chuyện của SMEI - NIỀM ĐAM MÊ 80 NĂM

NIỀM ĐAM MÊ 80 NĂM DÀNH CHO NGHỀ MARKETING CHUYÊN NGHIỆP.

Niềm đam mê đối với lĩnh vực Bán hàng và Marketing chuyên nghiệp vẫn luôn hiện hữu trong nhu cầu của mỗi người.

Vào ngày 7 tháng 1 năm 2016 đã đánh dấu 80 năm kể từ khi liên đoàn SMEI được thành lập chính thức tại New York, USA. Thế giới từ lúc đó đã bắt đầu thay đổi theo nhiều cách, nhưng một điều vẫn vượt qua thời gian, và luôn luôn tồn tại đó là nhu cầu về một tiêu chuẩn cao trong lĩnh vực Bán hàng và hoạt động Marketing.

Executive Sales Leader Briefing: Why Do Salespeople Resist Change?

We would think salespeople would be open to change, but I’m finding that not to be the case far too often.

Over the last couple of months, I’ve been exposed up close to several sales organizations dealing with significant change and I continue to be amazed.

Salespeople — and I’m using the term broadly — can be quick to say how 

Unlocking The Potential Of The Participation Age

Technology has irrevocably changed the face of today’s consumer and their relationships to the companies they buy from. One of the most significant changes is the way consumers interact, and want to interact, with brands. Millennials want to feel a personal connection with brands – they don’t want to be spoken to, but rather spoken with. We have entered “The Participation Age.”

9 Inspirational TED Talks to Watch After You Just Lost a Sales Deal

You just lost a deal, and let me guess: You’re not feeling too great.

Yes, you know losing deals is an inevitable part of sales, and yes, you also know the outcome often has to do with factors beyond your control.

But still, you’re a competitive person -- and competitive people just plain hate losing.

Here’s where these nine TED talks come in. In addition to instantly making you feel better, they’ll also give you some ideas on how to use failure to your advantage. That’s what we call a win-win.

No More “Spray and Pray”: A Step-by-Step Guide to Effective Targeted Sales Prospecting

Some salespeople view prospecting as a numbers game. They reason that the more emails they send and calls they make, the more conversations they will have, and the more customers they will eventually sign. So instead of spending time customizing and personalizing their outreach for each individual prospect, they mass blast generic emails, and follow the exact same script on every single call.

6 Surprising Reasons This "Impatient And Difficult" Buyer Thinks Your Sales Approach Sucks

I'm willing to bet you don’t often have sales calls where the buyer tells you exactly how to close the deal, especially if they're “impatient, difficult and demanding” like this one says he is.

You’re probably thinking, “Aren’t all prospects impatient, difficult and demanding?”

Sure … if that makes you feel better. But how many of them take the time to tell you how to close them? None, right?

Salespeople, Here's What Happens When You Lie in Your Prospecting Emails

I recently received a prospecting email from a LinkedIn connection. We are mutually connected by acquaintances from my days on Wall Street as an equities trader.

He started off by saving, "Hi Dave," so I hoped the rest of the email would be personalized too. It wasn't. His greeting was followed by a form letter that he probably thought was targeted to his niche, but was so generic it obviously had gone out to everyone on his contact list.

The 6 Types of Presentation Styles: Which Category Do You Fall Into?

There's a considerable amount of conflicting advice floating around the internet regarding how to give the "perfect" presentation:

  • Use a visual aid.
  • Don't use a visual aid.
  • Speak loudly so everyone can hear you.
  • Speak softly, so people have to lean in and really pay attention.
  • Start off with a story / quote / statistic / question.

[Sales Process Checklist] 21 Signs Your Buyer Is a Poor Fit

“Buyer beware.”

We’ve all heard that expression before, and unfortunately, it’s because buyer-seller relationships haven’t traditionally been great. Old-school salespeople often used aggressive and selfish tactics to win business and then disappeared like Sasquatch in the Canadian mountains, so savvy buyers knew they had to do due diligence to make sure they weren’t being scammed.

[Infographic] 50 Easy Ways to Become More Productive Right Now

It’s 3 p.m. Or it’s Tuesday. Or you’re slipping into a food coma. Or you’re just feeling kind of … meh.

Whatever it is, your productivity has hit a serious low point. Getting back into a state of flow is by no means easy, but fortunately productivity isn’t an all-or-nothing state. Instead, little changes to your surroundings and work habits can add up to some big changes in your output.

After You Ask This One Question, You Can Ask Your Prospect Anything

Questions are the key to sales. From the first insightful question that makes a prospect think, "This person might have something to offer me," to the ones that get a prospect to realize, "We need what this company has," to when you finally hit pay dirt and prospects say, "Yes! We are ready to solve this problem once and for all," questions are what drive a sales process forward.

The Bizarre One-Minute Game That'll Make You Crazy Good at Building Rapport

As soon as the man in front of me takes out his wallet to pay, my heart starts beating a little faster. T-minus five seconds.

The checkout person hands over his receipt, he grabs his groceries, and… I’m up.

LIÊN HỆ

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