SCPM™

SCPM™ - SMEI CERTIFIED PROFESSIONAL MARKETER™

1. Introduction

The SMEI Certified Professional Marketer™ - SCPM™ program is ideal sales certification for students, for professionals who are employed as a marketing officer, account managers, distributor representatives and business development personnel. The SMEI Certified Professional Marketer™ program will award the coveted "SCPM" designation which the certified professional can place on their business cards and stationery. This designation is a great door-opener and conversation starter during prospecting or sales calls. Effective use of the designation on stationary, email signatures and websites is a great way to let your employer, customers, prospects and peers know that you a true professional and that your business activities are guided by a signed sales and marketing Code of Ethics. The SMEI sales certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies outlined below. Recognized authorities in sales and marketing were involved in prescribing these competencies which were in turn approved and adopted by the Certified Marketing & Sales Professionals (CMSP) Trustees

This course provides applicants with a view of the principle areas of marketing. It explores the factors influencing how marketing decision are made, including the impact of marketing decisions on an organization and its customers. Applicants gain a working knowledge of practical marketing and business vocabulary. Additionally, applicants analyze today's global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

2. Course Outcomes

• Evaluate the primary components a marketing plan from strategic, functional, and operational perspectives
• Analyze how the characteristics of the business environment can impact marketing decisions
• Analyze the possible impacts of marketing research on a business plan
• Evaluate how consumer characteristics and behavior affect marketing strategies
• Compare B2B and consumer markets
• Compare various considerations in product and services marketing
• Analyze how integrated marketing communications (IMCs) are developed and implemented
• Analyze the considerations and process of creating a pricing strategy
• Distinguish marketing channel options, considerations, and interactions

3. Course Content   

Module  1  Defining Marketing and the Marketing Process

Module  2  Understanding the Marketplace and Consumer Value

Module  3  Designing a Customer-Driven Strategy and Mix

Module  4  Extanding Marketing

  You can refer to a number of SMEI Vietnam Video

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LEARNER MAY REFERENCE ANOTHER INTERNATIONAL CERTIFICATES BY SMEI VIETNAM PROVIDED 

LEARNER MAY CLICK "REGISTER NOW" IN BELOW TO PARTICIPATE IN ONLINE COURSES 

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STARTING DATE & TUITION (01/01/2018)

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