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Executive Sales Leader Briefing: Failure is a Viable Option

I just got done speaking at a conference of sales leaders and one of the messages I conveyed is it’s OK to fail.

Failing is not an issue. It’s failing to learn something from it that is the real issue.


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Are your people avoiding the tough customers or tough opportunities because they might fail and incur the stigma of failing? Unfortunately, that is exactly what’s happening in far too many organizations, and today’s culture promotes the idea if you fail you’re a loser.

I say embrace failure, and if you and your people aren’t failing, there isn’t enough focus on pushing the envelope. Use failure for what it is — a learning experience and an opportunity to improve and achieve the next level. 

Next time you fail, let your organization know. Better yet, let them know what you learned and how it will help improve you and the organization.

Don’t think you can simply tell your group failing is acceptable. They won’t believe it until they see you do it.

Source: thesaleshunter.com



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