I'm willing to bet you don’t often have sales calls where the buyer tells you exactly how to close the deal, especially if they're “impatient, difficult and demanding” like this one says he is.
You’re probably thinking, “Aren’t all prospects impatient, difficult and demanding?”
Sure … if that makes you feel better. But how many of them take the time to tell you how to close them? None, right?
I recently received a prospecting email from a LinkedIn connection. We are mutually connected by acquaintances from my days on Wall Street as an equities trader.
He started off by saving, "Hi Dave," so I hoped the rest of the email would be personalized too. It wasn't. His greeting was followed by a form letter that he probably thought was targeted to his niche, but was so generic it obviously had gone out to everyone on his contact list.
There's a considerable amount of conflicting advice floating around the internet regarding how to give the "perfect" presentation: