4 Surefire Ways to Get to Know Your Customers

Whether starting a business or trying to grow and expand your existing business, there is undoubtedly going to be ton of research involved. From staying on top of industry trends to better understanding your competitors; from determining best pricing to your legal designation… there is a lot to learn! But with all of this research of getting your business up and running (or expanded), you may be missing the most important piece of the puzzle – your customer.

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Groupthink: 7 Tips To Prevent Disastrous Decisions

When you’re the new boss, it feels great to have employees agree with your decisions. But, agreement isn’t always a good thing, as one of my clients found out.

“John” was new in his director-level role and needed to quickly assess several situations and make some decisions.

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The Moment I Knew Sales+Marketing = Genius!

One of the things that I thought a lot about last year was when did I take a stand to say that “Sales and Marketing not only should work together better but they must for the survival of the business.” After much thought, the catalyst event came to mind. This event was so pivotal for me because I not only experienced a change in myself but I witnessed a change in my colleagues as well. So what happened?

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