Marketing Metrics for Business Success
Marketing metrics and marketing analytics are the new buzzwords in digital.
And, for good reason. Marketing metrics improve decision-making so your campaigns are optimized. Unlike traditional marketing, digital marketing yields a number of hard metrics (as opposed to squishy ones such as awareness). In that respect, digital marketing looks a lot more like direct marketing, than traditional marketing.
The 10 Laws of Sales Success
A recent Gallup poll on the honesty and ethical conduct of business professionals found that insurance salespeople and car salespeople ranked at the bottom of the list. Bet you're not surprised to hear this. But did you know that it's not just car salespeople who have a bad reputation? Bill Brooks of the Brooks Group estimates that more than 85 percent of customers have a negative view of all salespeople.
Marketing to the Millennial Mind-Set
It can be tempting to market to millennials as one massive segment, but a more effective approach is to reach out to that audience based on beliefs and behaviors, rather than age.
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