SMEI's CME® certification program is designed to ensure that those completing that program have successfully demonstrated knowledge and understanding of the core competencies outline in order to become a professional certified marketer. Recognized authorities in sales and marketing were involved in prescribing these competencies, with assistance from Syracuse University, which were in turn approved and adopted by the Certified Marketing & Sales Professionals Trustees.

This course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning.

 2. Course Outcomes

• Understand the fundamentals of implementing the marketing function in organizations
• Evaluate the social, legal, political and ethical concerns in marketing
• Understand the function of marketing in a competitive, dynamic global business
• Develop effective strategic and marketing analysis skills
• Enhace computer-based skills including on-line activities, written and oral communication, and information analysis
• Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager

3. Course Content   

Module  1  Understanding Marketing Management

Module  2  Capturing Marketing Insights

Module  3  Connecting with Customers

Module  4  Building Strong Brands

Module  5  Shaping the Market Offerings

Module  6  Delivering Value

Module  7  Communicating Value

Module  8  Creating Successful Long-Term Growth

OPTION

OPENING

TUITION

DOWNLOAD FILE

1 year online

Weekly

28.900.000 VNĐ

Registration form